What if Mary Poppins managed Marketing?
Taking a practical approach to creating, implementing, and managing marketing, my left-meets-right brain uses equal parts creativity and logic to drive impact.
Accomplishments
>> Implemented a social media management platform to more effectively manage over 24 social media channels across 3+ platforms for 9 restaurant locations including Facebook, Instagram, Twitter and more. Added efficiency to content publishing, increased user engagement and social “listening.”
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“Cultivating strong content creates engaging outcomes.”
— Colleen Wisniewski
>> Redeveloped “Weddings in the Ward” Bridal Show event from start to finish. Refreshed brand, elevated the experience through strategic partnerships, and executed the event through management of a support team. Show sold out and made a profit for the first time in its 5 year run.
>> Researched, budgeted and selected a wifi solution for all restaurant locations that allows guests to use our network in exchange for their email address. The system allows Hospitality Democracy to collect better data on guests including how repeat visits, engagement rates plus it gives the guest the opportunity to provide feedback. The system enhances the guest experience through technology amenities, ratings and in-store offers. Hospitality Democracy then has the opportunity to reach customers through email marketing. In a month by month comparison, the system increased data collection by 97% through wifi system vs. manually entering contact information via comment cards.
>> Developed creative direction and copy, plus wrangled the plethora of creative collateral across all restaurants for Hospitality Democracy including Direct Mail, Posters, postcards, punch cards, coupons, special menus and more. Worked closely with Graphic Designer on edits and final version. Managed print production and delivery to restaurants
Skills
> Mac & PC Proficient
> Adobe Photoshop & InDesign
> MS Office Products including PowerPoint
> Well versed in Social Media and blogging platforms including Facebook, Facebook Ads, Instagram, Twitter, Pinterest, SnapChat, WordPress, AgoraPulse.
> Copywriting & editing
> Email Deployment software & best practices
> Intermediate Graphic Design & Photography