Company

Hospitality Democracy

Work

2015-2018

Project

AJ Bombers Social Media Ads

―

In a social media world of "pay-to-play" our once completely engaged community of 30,000+ followers on Facebook have become harder and harder to reach. Facebook and Instagram ads have become a supplemental way in which we reach our customers, in addition to ongoing, organic content.

1.

Based on our goals each month and the promotions we had on offer, I created and maintained a content calendar that included Facebook and Instagram ads. 

2.

Monthly budget for Facebook ads, per restaurant, was roughly $1,000. I created ads using both new photography and assets we had on file, wrote copy to accompany it and built the ads based on the goals we had determined. Audiences varied based on our goals but ranged from new customer acquisition to engagement with current followers.

3.

We saw large engagement rates and impressions with AJ Bombers Ads based on our strong fan base and the fun and playful "personality" of the restaurant concept.