Light and airy with a touch of sweetness.

 

Company

Pretzilla

Work

2015-2018

Project

Social Media Content

 

Pretzilla soft pretzel buns and bites are characterized by their light and airy texture, their iconic mahogany color and off-white ends. Added benefits of these soft pretzel breads is that they are kosher, vegan, and made in a peanut and tree nut-free facility, therefore allergy friendly.

My work centered on creating content and engaging with their fans and followers through their social media channels.

 
 

What I accomplished:

 

1.

Create a social media content calendar that focused on determined goals, highlighted product features, told the Pretzilla story and shared fan photos.

 

2.

Based on the content calendar, I found or created my own recipes that I then made with Pretzilla products, take appetizing photos, editing them and adding accompanying text. Occasionally I’d share user fan photos as well.

 

3.

Additionally, I responded to any social media direct messages, comments or questions that customers may have had regarding Pretzilla products.

 

Monthly metrics were provided that look at engagement rates, organic reach and any changes in followers. Overall, I maintained consistent follower growth and engagement.

4.