An inspired boutique bridal experience.
Company
Hospitality Democracy
work performed
2015-2016
Project
A re-imagined Weddings in the Ward event
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Redeveloped “Weddings in the Ward” Bridal Show from start to finish. Refreshed brand, elevated the experience through strategic partnerships, and executed the event through management of a support team. Show sold out and made a profit for the first time in its existence.
What I accomplished:
1.
Developed a strategic partnership with Mint + Lovely Studios. They worked under my direction to create a new look and feel for the Weddings in the Ward brand including logo, photography, collateral and language.
I translated the new look to the website, social media channels, collateral and overall experience.
2.
I re-imagined the event, making changes to the schedule, the venues, and the sponsors and partners with whom we engaged.
3.
I brought on new sponsors and partners including West Elm, Relics Antique Rentals, Milwaukee Food Tours and Sunsational Vacations. I arranged a honeymoon trip giveaway as the final prize through Sunsational Vacations.
The re-imagined show was our highest attended show that also sold out. We negotiated new event space rental contracts from the event.