Company

Hospitality Democracy

work

2015-2018

Project

Smoke Shack Social Media Ads

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As with all of our restaurant concepts, we continued to be challenged by the revised "pay-to-play" exposure within our social media channels. Facebook and Instagram ads are a supplemental way in which we reach our customers, in addition to ongoing, organic content.

1.

Based on our goals each month and the promotions we had on offer, I created and maintained a content calendar that included Facebook and Instagram ads. 

2.

Monthly budget for Facebook ads, per restaurant, was roughly $1,000. I created ads using both new photography and assets we had on file, wrote copy to accompany it and built the ads based on the goals we had determined. Audiences varied based on our goals but ranged from new customer acquisition to engagement with current followers.

3.

We saw large engagement rates and impressions with Smoke Shack Ads based on our strong fan base and our fans love of BBQ.