Company

Hospitality Democracy

Work

May 2018

Project

Mother's Day Promotional Coupon

―

Working together with the Operations team, we brainstormed a way to thank Moms on Mother's Day, but also create a way to foster a return visit. Our Mother's Day "bounce back" coupons were given out to diners throughout the Mother's Day weekend and were promoted ahead of time via boosted posts on our social media channels.

1.

I wrote and designed the coupons for each restaurant concept. Additionally, I managed the print and delivery of the collateral to each restaurant location.

2.

There was a varying degree of success rate depending on the restaurant, based on the strength of the "bounce back" offer. 

For example, there was a stronger redemption rate at Onesto, because the offer of a free bottle of wine on the diner's next visit was a stronger offer than a free side at a different concept.